Blog

Notes on building things that last.

Practical writing on platform choices, architecture and where AI genuinely earns its place in a product — no hype, no filler.

eCommerce

Shopify or WooCommerce? How we actually decide

The honest version of this decision has less to do with the platform and more to do with your catalog, your team and how much control you need.

Jun 18, 2026 · 6 min read

Development

Headless WordPress: when it's worth the extra complexity

Headless isn't automatically faster or better — it's a trade-off. Here's how we decide when a React or Next.js front end on top of WordPress actually pays off.

May 4, 2026 · 7 min read

AI & Automation

Where AI actually belongs in a modern website

Not every product needs a chatbot. A practical look at where AI integrations genuinely improve a website or product — and where they're just noise.

Jul 9, 2026 · 5 min read

Development

Picking a stack for your next web app, without the hype

Next.js is usually the right call for new web applications — but not always. A grounded look at how we choose a stack for a new build.

Apr 11, 2026 · 6 min read

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