Every eCommerce project starts with the same question: Shopify or WooCommerce? The honest answer is that the platform matters less than most people assume — what matters is your catalog complexity, your team's technical comfort, and how much control you need over checkout and hosting.
Shopify wins when you want a managed, reliable platform with predictable hosting costs and a huge app ecosystem. It's the right call for most direct-to-consumer brands that want to focus on product and marketing, not infrastructure.
WooCommerce wins when you need deep customization — complex product configurations, tight integration with existing WordPress content, or B2B pricing logic that off-the-shelf Shopify apps can't cleanly handle.
In practice, we ask three questions before recommending either: how complex is your catalog, does content marketing live alongside the store, and who's going to manage the site day to day. The answers usually make the decision for you.