Zumgarden
A WooCommerce storefront for a Canadian functional-mushroom brand, combining a dosing quiz with subscription-based commerce.
Business
Functional mushroom wellness brand, Canada
Built
WooCommerce storefront with dosing quiz and subscriptions
Stack
WordPress, WooCommerce, Elementor
Engineering focus
Education-led commerce, subscription conversion
Why this project matters
Why this project matters
Functional mushroom products are still unfamiliar to a lot of shoppers, so pairing a dosing quiz and educational content with the storefront helps a first-time visitor understand what they're buying before asking them to commit to a subscription.
Who this is for
Who they are
Zumgarden is a Canadian wellness brand focused on functional mushroom products.
What they do
They sell mushroom microdosing capsules, chocolates and supplements, both as branded blends (Dialed, Party, Lucid, Golden) and individual mushrooms like Lion's Mane and Reishi.
Who they serve
Canadian wellness and cognitive-enhancement consumers exploring functional mushroom products.
What the live site required
Not a wishlist from a kickoff call — what the delivered site visibly had to solve. Every requirement here is paired with the evidence that makes it true today.
Education before purchase for an unfamiliar product category
ContentA dedicated "Discover" section includes a dosing quiz, articles and FAQs, positioned ahead of the shop itself in the navigation.
Subscription commerce alongside one-time purchase
CommerceProducts can be purchased as a subscription (10% savings) or a one-time purchase, both available at checkout.
Community and referral mechanics to support word-of-mouth growth
CommerceAn ambassador program and $15 referral credits both exist as distinct features from the core storefront.
Why this stack, not just what stack
Every technology on this project was a specific answer to a specific problem — never a default.
- 01
WordPress
Chosen so the brand can manage educational content — quiz results, articles, FAQs — separately from the product catalog.
- 02
WooCommerce
Chosen to support both subscription and one-time purchase paths, along with referral credits and bundle deals.
Trade-off — WooCommerce supports subscription and one-time purchase natively, but the dosing quiz and the cart aren't connected — quiz results don't automatically populate a bundle or pre-fill a cart, the shopper still has to act on the recommendation themselves.
- 03
Elementor
Chosen for the discovery-first homepage layout leading with education before the shop.
What the site can actually do
Dosing quiz
A guided quiz helping first-time visitors find the right product.
Subscription option
10% savings for subscribing versus one-time purchase.
Ambassador program
A dedicated path for brand ambassadors and wholesalers.
Referral credits
$15 referral credit mechanic for existing customers.
What the finished build shows
Specific, verifiable patterns in how this project is put together — not a feature list, but how the pieces fit.
Subscription and one-time purchase share one decision point
Both options are presented together at checkout rather than subscription being a separate signup flow — a shopper chooses between them in the same step.
Ambassador program kept apart from the retail storefront
The ambassador/wholesaler path exists as its own section distinct from the consumer shop — wholesale-style inquiries don't mix into the standard product-and-cart flow.
The live experience
Every screen, captured directly from the live site — desktop, tablet and mobile.
How this project's engineering applies to your business
Leading with education before a storefront applies to any brand selling a product category shoppers don't already understand — nutraceuticals, specialty supplements, or new wellness categories generally.
If you remember three things
Discovery before shop
Educational content given navigation priority ahead of the storefront.
Subscription + one-time
Both purchase models supported natively at checkout.
Referral-driven growth
Ambassador and referral programs built as first-class features, not an afterthought.
Related work
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