Wolfe Lawyers
A WordPress lead-generation site for a personal injury law firm, built around a persistent free case evaluation form across three Ontario offices.
Business
Personal injury law firm, Ontario
Built
WordPress site with case evaluation lead capture
Stack
WordPress, Elementor
Engineering focus
Lead capture, trust signals, multi-office structure
Why this project matters
Why this project matters
A personal injury firm's homepage has one job: get an injured visitor to submit their case details before they leave. The interesting constraint is building enough trust — fast — that a stranger feels comfortable sharing sensitive details in a form.
Who this is for
Who they are
Wolfe Lawyers is a personal injury law firm with offices in Toronto, Peterborough and Durham Region, Ontario.
What they do
They represent injury victims across motor vehicle accidents, premises liability, spinal cord and brain injuries, dog bites and disability or accident benefits claims, on a contingency-fee basis.
Who they serve
Accident and injury victims in Ontario who haven't yet hired a lawyer and need guidance on whether they have a case.
What the live site required
Not a wishlist from a kickoff call — what the delivered site visibly had to solve. Every requirement here is paired with the evidence that makes it true today.
A case evaluation form visitors will actually complete with sensitive details
UXThe "Free Case Evaluation" form asks for name, contact info, case type (via dropdown) and a case description — structured enough to route the lead, short enough not to lose the visitor.
Trust built through specific, verifiable outcomes
Content"Recent Decisions" lists three case outcomes with named judgment amounts ($150K–$502K), not just a generic claim of success.
Named lawyers, not an anonymous "our team" page
ContentIndividual profiles exist for William C. Wolfe and J.A. Michael Wolfe with direct contact options.
Coverage represented across three physical offices
ContentSeparate addresses and phone numbers are listed for Toronto, Peterborough and Durham Region (by appointment).
Why this stack, not just what stack
Every technology on this project was a specific answer to a specific problem — never a default.
- 01
WordPress
Chosen because a law firm site is primarily structured content — practice areas, case results, lawyer bios — that staff need to update (new results, new team members) without developer involvement.
- 02
Elementor
Chosen for the homepage's layout-heavy sections — case evaluation form placement, practice area icons, testimonials — so it could be built and adjusted visually.
Trade-off — Elementor gives staff control over case results and lawyer bios directly, but the evaluation form's routing is only as sophisticated as its case-type dropdown — finer triage, like scoring leads by injury severity, would need something beyond a standard form widget.
What the site can actually do
Free case evaluation form
Name, contact details, case type dropdown and case description, prominently placed on the homepage.
Recent Decisions
Three named case outcomes with specific judgment amounts.
Lawyer profiles
Individual pages for named lawyers with direct contact options.
Practice area breakdown
Motor vehicle accidents, premises liability, specialized injuries and disability benefits each get dedicated coverage.
What the finished build shows
Specific, verifiable patterns in how this project is put together — not a feature list, but how the pieces fit.
Outcomes stated in dollar figures, not vague claims
"Recent Decisions" lists exact settlement and judgment amounts ($150K–$502K) tied to specific case types, rather than a general "we've recovered millions" statement.
One evaluation form, not one per practice area
The case evaluation form isn't duplicated across practice-area pages — a single form with a case-type dropdown handles routing, so a visitor doesn't need to first identify the right page before reaching out.
Lawyer bios offer a direct path around the general form
William C. Wolfe and J.A. Michael Wolfe each carry their own contact option on their profile — a visitor who already trusts a specific name isn't required to go through the general evaluation form to reach them.
The live experience
Every screen, captured directly from the live site — desktop, tablet and mobile.
How this project's engineering applies to your business
The trust-before-ask pattern here — specific, verifiable proof (named outcomes, named practitioners) ahead of a form that asks for sensitive information — applies to any professional service selling on trust rather than price: financial advisors, medical specialists, or other legal practices.
The short, structured lead form (routed by a case-type dropdown) is a reusable pattern for any business that needs to triage inbound leads before a human follows up.
If you remember four things
Trust before the ask
Named case outcomes and named lawyers appear before the visitor is asked to share sensitive details.
Structured lead routing
A case-type dropdown on the evaluation form sorts leads before a human ever sees them.
Multi-office without complexity
Three physical offices represented clearly without three separate site structures.
Editor-managed case content
New results and team members addable without developer involvement.
Related work
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