VP Resources
A WordPress site for a BC building materials supplier, segmenting content for contractors and homeowners across a five-step project workflow.
Business
Building materials supplier, Invermere, BC
Built
WordPress site with contractor/homeowner segmentation
Stack
WordPress, Elementor
Engineering focus
Audience segmentation, quote-to-delivery workflow clarity
Why this project matters
Why this project matters
A building materials supplier serves two very different customers under one roof — contractors buying at volume and homeowners buying for one project — so segmenting email and content by audience keeps each group seeing what's relevant to them.
Who this is for
Who they are
VP Resources is a building materials supplier in Invermere, BC, and a member of the Castle Building Centres Group.
What they do
They supply lumber, windows, doors, siding, roofing, insulation and fasteners, along with a mobile jobsite delivery service.
Who they serve
Both contractors and homeowners across the Columbia Valley region, with content and offers segmented by audience type.
What the live site required
Not a wishlist from a kickoff call — what the delivered site visibly had to solve. Every requirement here is paired with the evidence that makes it true today.
Audience segmentation between contractors and homeowners
ContentEmail subscription is explicitly segmented into Contractor and Homeowner tracks, rather than one generic newsletter.
A defined workflow from quote to jobsite delivery
UXA five-step project workflow is described, and a dedicated "VP Trailer" service handles mobile delivery directly to the jobsite.
Why this stack, not just what stack
Every technology on this project was a specific answer to a specific problem — never a default.
- 01
WordPress
Chosen so the supplier can manage category pages, partner-brand content and segmented offers directly.
- 02
Elementor
Chosen for the category-driven homepage layout and the quote-request conversion path.
Trade-off — Elementor lays out the category-driven homepage directly, but the Contractor/Homeowner segmentation lives in the email platform, not the site itself — the site captures the signup, the segmented delivery happens downstream.
What the site can actually do
Category browsing
Lumber, windows/doors, siding, roofing, insulation and fasteners organized by category.
Segmented email signup
Separate Contractor and Homeowner subscription tracks.
Quote request
A dedicated path for requesting project quotes.
VP Trailer delivery
Mobile jobsite delivery service described as a distinct offering.
What the finished build shows
Specific, verifiable patterns in how this project is put together — not a feature list, but how the pieces fit.
Categories browsable without choosing a track first
Lumber, windows/doors, siding and other categories are browsable without first selecting a Contractor or Homeowner track — segmentation happens through email signup, not by gating the catalog itself.
Quote request kept separate from category browsing
A dedicated quote-request path exists apart from the category pages — a visitor pricing out a project doesn't need to add items to a cart first.
The live experience
Every screen, captured directly from the live site — desktop, tablet and mobile.
How this project's engineering applies to your business
Segmenting content and communication by two distinct customer types under one brand applies to any supplier serving both trade and retail customers — hardware stores, wholesale distributors, or equipment rental businesses.
If you remember three things
Two-audience segmentation
Contractor and homeowner tracks kept distinct rather than one blended audience.
Workflow made explicit
A five-step process from quote to delivery, not an implicit one.
Jobsite delivery as a feature
Mobile delivery treated as a named service, not a footnote.
Related work
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