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Case Study · Corporate Website · Retail & eCommerce

Tri Town Lumber & Feed

A WordPress site for a rural BC general store, unifying a 50,000-product online catalog spanning lumber, hardware, pet feed and outdoor supplies.

Website DesignWordPress DevelopmentWordPressElementor
https://tritownlumber.ca/

Business

General store & building supplies, South Hazelton, BC

Built

WordPress site with a large cross-category catalog and quote system

Stack

WordPress, Elementor

Engineering focus

Large cross-category catalog, custom-order handling

Why this project matters

Why this project matters

A rural general store carrying lumber, pet feed and camping gear under one roof is a genuinely unusual catalog to organize online, and a 25-year-old business built for one small BC region needed its online catalog to reflect that same broad, cross-category range without becoming confusing to browse.

The business

Who this is for

Who they are

Tri-Town Lumber & Feed is a general store operating for 25 years across South Hazelton, Hazelton and New Hazelton, BC.

What they do

They sell lumber, building supplies, hardware, pet food, animal feed, camping supplies, outdoor products, tools, paint, electrical and plumbing supplies.

Who they serve

Residents and businesses across the Hazelton region of BC needing everything from construction materials to animal feed.

Requirements

What the live site required

Not a wishlist from a kickoff call — what the delivered site visibly had to solve. Every requirement here is paired with the evidence that makes it true today.

A catalog spanning genuinely unrelated product categories

Commerce

The online catalog is described as carrying over 50,000 products across categories as varied as lumber, pet food and camping supplies.

A path for out-of-stock or special-order items

Commerce

A custom ordering option exists for items not currently in stock, alongside a quote/estimating feature.

Engineering decisions

Why this stack, not just what stack

Every technology on this project was a specific answer to a specific problem — never a default.

  1. 01

    WordPress

    Chosen so the store can manage an unusually broad catalog spanning building supplies to pet feed without developer involvement.

    Trade-off — WordPress lets the store manage a broad catalog directly, but at 50,000+ products, staying correctly categorized still depends on discipline at data-entry time — nothing stops an item from being filed under the wrong category as the catalog grows.

  2. 02

    Elementor

    Chosen for the category-driven homepage layout organizing a wide product range clearly.

Key features

What the site can actually do

Cross-category catalog

Building supplies, pet feed, camping gear and hardware in one browsable catalog.

Custom ordering

A path for special-ordering items not currently in stock.

Quote/estimating tool

A running quote list for pricing out a project or order.

Delivery

Delivery service for local customers.

Implementation notes

What the finished build shows

Specific, verifiable patterns in how this project is put together — not a feature list, but how the pieces fit.

Pattern

Quote list runs independent of a purchase cart

The running quote/estimating list is a separate mechanism from a standard add-to-cart flow — pricing out a project doesn't commit a shopper to checkout the way an actual cart would.

Content

Delivery presented as a standing service, not a checkout upsell

Delivery is listed as an available service on its own rather than appearing as an add-on option during checkout.

Gallery

The live experience

Every screen, captured directly from the live site — desktop, tablet and mobile.

Homepage, desktop
Homepage, desktop
How this applies to you

How this project's engineering applies to your business

  • Organizing a genuinely broad, cross-category catalog so it stays browsable applies to any general store, co-op or rural retailer serving a community's full range of needs under one roof.

The recap

If you remember three things

  • 50,000-product catalog

    A genuinely broad cross-category range kept navigable.

  • Custom-order path

    Out-of-stock items handled through a dedicated special-order flow.

  • Running quote list

    An estimating tool built for a business where many purchases are project-based.

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