The Legacy Gold Group
A WordPress site for a Los Angeles precious-metals investment firm, built around a live pricing ticker and a free-guide lead capture path.
Business
Precious metals & Gold IRA advisory, Los Angeles
Built
WordPress site with live pricing and guide-request lead capture
Stack
WordPress, Elementor
Engineering focus
Real-time data display, low-friction lead capture
Why this project matters
Why this project matters
A precious metals advisory site has to do something most WordPress marketing sites don't — display live, changing market data — while still converting a first-time visitor into a lead through a low-commitment free guide rather than an immediate sales call.
Who this is for
Who they are
The Legacy Gold Group is a precious metals and Gold IRA advisory firm based in Los Angeles, established in 2007.
What they do
They facilitate gold, silver, platinum and palladium purchases, Gold IRA setup, secure storage and delivery.
Who they serve
Individuals seeking wealth preservation and retirement diversification through physical precious metals.
What the live site required
Not a wishlist from a kickoff call — what the delivered site visibly had to solve. Every requirement here is paired with the evidence that makes it true today.
Live market data displayed on a content-managed site
TechnicalA live precious metals pricing ticker shows current rates directly on the homepage.
A low-commitment first step before a sales conversation
UX"Request a Free Guide" with a consent checkbox is the primary CTA, ahead of any direct purchase or consultation booking.
Why this stack, not just what stack
Every technology on this project was a specific answer to a specific problem — never a default.
- 01
WordPress
Chosen so the firm can manage investment guide content and promotional offers directly, while the live pricing ticker runs as an integrated data feed.
Trade-off — WordPress lets the firm manage guide content and offers directly, but the live pricing ticker pulls from an external data feed — its accuracy and uptime depend on that outside source, not on WordPress itself.
- 02
Elementor
Chosen for the homepage layout balancing the live pricing display with the guide-request lead form.
What the site can actually do
Live pricing ticker
Real-time precious metals rates shown on the homepage.
Free guide request
Primary lead-capture path with consent checkbox.
Promotional offer display
A stated bonus offer (up to $5,000 free silver) tied to qualifying purchases.
Investment guide pages
Metal-specific educational content (gold, silver, platinum, palladium).
What the finished build shows
Specific, verifiable patterns in how this project is put together — not a feature list, but how the pieces fit.
Live data and static lead capture share the page
The real-time pricing ticker and the free-guide request form sit on the same homepage — a continuously updating element and static lead-gen content run side by side rather than the live data being isolated on its own page.
Guide request precedes the metal-specific pages
"Request a Free Guide" is positioned ahead of the gold, silver, platinum and palladium guide pages rather than after them — the lead form doesn't wait for a visitor to read through the educational content first.
The live experience
Every screen, captured directly from the live site — desktop, tablet and mobile.
How this project's engineering applies to your business
Combining live, changing data with a low-commitment lead-capture offer applies to any advisory business where market conditions matter — investment advisors, currency exchange services, or insurance brokers.
If you remember three things
Live data on a CMS site
Real-time pricing integrated into an otherwise content-managed WordPress build.
Low-commitment lead path
A free guide, not an immediate sales ask, as the primary CTA.
Metal-specific education
Dedicated content per investment type rather than one generic page.
Related work
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