Supplement House
A WooCommerce storefront for a Cyprus supplements retailer, organized by category, goal and brand across 60+ carried brands.
Business
Sports nutrition & supplements retailer, Cyprus
Built
WooCommerce storefront with goal-based and brand-based browsing
Stack
WordPress, WooCommerce, Elementor
Engineering focus
Multi-path catalog browsing, commerce reliability
Why this project matters
Why this project matters
A supplements retailer's customers shop in different ways — by product category, by brand loyalty, or by a specific goal like weight loss — and this store builds a distinct browsing path for each rather than forcing everyone through one catalog structure.
Who this is for
Who they are
Supplement House (trading as Pimp My Body) is a sports nutrition and supplements retailer in Cyprus.
What they do
They sell protein products, pre-workout formulas, creatine, fat burners, vitamins and fitness accessories from 60+ brands including OstroVit, MyProtein and USN.
Who they serve
Athletes, fitness enthusiasts and bodybuilders, including customers with dietary restrictions such as vegetarian, vegan or lactose-intolerant needs.
What the live site required
Not a wishlist from a kickoff call — what the delivered site visibly had to solve. Every requirement here is paired with the evidence that makes it true today.
Three distinct ways to browse the same catalog
Commerce"Shop by Category," "Shop by Goals" (build muscle, lose weight, get lean) and "Shop by Brands" (60+ brands) all exist as separate navigation paths into the same product set.
Fast delivery as a competitive differentiator, stated clearly
ContentFree shipping over €50 and same-day delivery for orders before noon are both stated directly rather than buried in a policy page.
Why this stack, not just what stack
Every technology on this project was a specific answer to a specific problem — never a default.
- 01
WordPress
Chosen so the retailer can manage a growing catalog and promotional content without developer involvement.
- 02
WooCommerce
Chosen to power multiple simultaneous browsing structures (category, goal, brand) over one product catalog, along with cart, wishlist and checkout.
Trade-off — WooCommerce powers three simultaneous browsing structures over one catalog, but each product still needs to be manually tagged into the right category, goal and brand — there's no automatic classification, so accuracy depends on that tagging being kept current.
- 03
Elementor
Chosen for the homepage layout promoting new arrivals, deals and featured products.
What the site can actually do
Goal-based browsing
Build Muscle, Lose Weight and Get Lean as dedicated shopping paths.
Brand browsing
60+ brands listed as a distinct navigation path.
Wishlist
Save-for-later functionality alongside the cart.
Product comparison
A comparison tool for evaluating similar products.
What the finished build shows
Specific, verifiable patterns in how this project is put together — not a feature list, but how the pieces fit.
One catalog, three entry points
Category, Goal and Brand browsing point at the same underlying product set rather than three separate catalogs — one product is reachable three different ways depending on how a shopper thinks about it.
Fulfillment terms stated on the homepage
Free shipping and same-day delivery terms appear directly on the homepage rather than requiring a click through to a shipping policy page.
The live experience
Every screen, captured directly from the live site — desktop, tablet and mobile.
How this project's engineering applies to your business
Offering multiple simultaneous ways to browse the same catalog — by category, by outcome, by brand — applies to any retailer whose customers shop with different mental models, from cosmetics to specialty food retail.
If you remember three things
Multi-path catalog
The same products reachable by category, goal or brand, not a single fixed structure.
Fulfillment stated upfront
Shipping and same-day delivery terms visible without digging into policy pages.
Full commerce toolkit
Wishlist and comparison tools built on top of standard WooCommerce checkout.
Related work
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