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Case Study · Restaurant Website · Restaurants & Food

Pizza Factory

A WordPress ordering site for a Tri-Cities pizza restaurant, built around direct online ordering and combo deal promotion.

Website DesignWordPress DevelopmentWordPressElementor
https://pizzafactorytricity.ca/

Business

Pizza restaurant, Port Coquitlam, Canada

Built

WordPress site with online ordering and location selection

Stack

WordPress, Elementor

Engineering focus

Ordering conversion, deal presentation, multi-location

Why this project matters

Why this project matters

A pizza restaurant's site has one real job — get a hungry visitor from landing page to a placed order in as few steps as possible — while still making the day's deals visible enough to influence what they order.

The business

Who this is for

Who they are

Tricity Pizza Factory is a pizza restaurant located in Port Coquitlam, BC.

What they do

They serve pizza and combo meals with a menu built around variety and value deals.

Who they serve

Local diners and takeout/delivery customers in the Tri-Cities area.

Requirements

What the live site required

Not a wishlist from a kickoff call — what the delivered site visibly had to solve. Every requirement here is paired with the evidence that makes it true today.

Ordering reachable in one step from the homepage

Commerce

"See Menu & Order" and "Order Now" both appear above the fold as direct calls to action.

Deal pricing visible before a visitor commits to browsing the full menu

Content

Combo deals with specific prices ($52 Super Combo, $37 Factory Combo) are shown directly on the homepage.

Location selection for a multi-location operation

Technical

A location dropdown ("Port Coquitlam") appears in the header alongside the ordering phone number.

Engineering decisions

Why this stack, not just what stack

Every technology on this project was a specific answer to a specific problem — never a default.

  1. 01

    WordPress

    Chosen so the restaurant can update deals, pricing and menu items directly as promotions change.

  2. 02

    Elementor

    Chosen for the deal-forward homepage layout designed to convert quickly.

    Trade-off — Elementor lays out the deal-forward homepage directly, but combo prices are typed into the page like any other text — a price change means editing the page itself, not updating a connected menu or pricing system.

Key features

What the site can actually do

Direct online ordering

"Order Now" and "See Menu & Order" as immediate CTAs.

Combo deal pricing

Named deals with prices shown on the homepage.

Location selector

Dropdown for choosing between service locations.

Call-and-order option

Phone ordering listed alongside the online path.

Implementation notes

What the finished build shows

Specific, verifiable patterns in how this project is put together — not a feature list, but how the pieces fit.

Navigation

Location selector lives in the header

The Port Coquitlam location dropdown sits directly in the header next to the ordering phone number, rather than requiring a visit to a separate locations page before ordering.

Commerce

Two ordering paths run side by side

Online ordering and a listed phone number both appear as live, visible options rather than the phone number being a fallback buried in the footer.

Gallery

The live experience

Every screen, captured directly from the live site — desktop, tablet and mobile.

Homepage, desktop
Homepage, desktop
How this applies to you

How this project's engineering applies to your business

  • Minimizing the steps between landing and ordering, while surfacing deal pricing early, applies to any quick-service food business or any local business where speed to conversion directly affects revenue.

The recap

If you remember three things

  • Order-first homepage

    Ordering reachable in one click from the very first screen.

  • Deal pricing upfront

    Combo prices shown before a visitor has to browse the full menu.

  • Multi-location ready

    Location selection built into the header rather than a separate page.

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