OHM International Corporation
A WordPress corporate site for a global industrial equipment distributor operating since 1958, organizing a broad product range into three clear categories for B2B buyers.
Business
Industrial equipment distributor, global
Built
WordPress corporate site with categorized product structure
Stack
WordPress, Elementor
Engineering focus
B2B credibility, content structure, category navigation
Why this project matters
Why this project matters
A distributor with a 65+ year history and relationships with thousands of manufacturers has a lot of credibility to convey. The interesting problem is structuring decades of history and a huge product range so a procurement buyer can find their category without wading through the company story first.
Who this is for
Who they are
OHM International Corporation is a global distributor of electrical, industrial and telecom/datacom equipment, founded in 1958 and headquartered in Houston, Texas.
What they do
They distribute equipment from thousands of manufacturers across three categories — electrical products (transformers, switchgear, cables), industrial products (control panels, explosion-proof equipment) and telecom/datacom hardware.
Who they serve
Large-scale project clients and businesses needing maintenance, repair and operations (MRO) supplies, across the 95+ countries the site claims to serve.
What the live site required
Not a wishlist from a kickoff call — what the delivered site visibly had to solve. Every requirement here is paired with the evidence that makes it true today.
A product range organized for buyers who already know their category
ContentThe homepage splits into three solution cards (Electrical, Industrial, Telecom/Datacom), each with its own "View Products" link, rather than one flat catalog.
Credibility signals appropriate for B2B procurement
ContentISO9001 and ISO14001 certifications, a 1978 Excellence in Exporting award, and a detailed founder history are all surfaced directly on the homepage.
Global reach communicated without a live directory or map
ContentA photo gallery titled "OHM Around the World" and a manufacturer partner-logo section substitute for an interactive presence, appropriate for a site that isn't running e-commerce.
Why this stack, not just what stack
Every technology on this project was a specific answer to a specific problem — never a default.
- 01
WordPress
Chosen because the site's job is organizing a large amount of largely static content — product categories, certifications, company history — that a non-technical team needs to keep current over decades, not run transactions.
- 02
Elementor
Chosen for the structured homepage sections (three product cards, history narrative, certification display) so staff can update copy without a developer.
Trade-off — Elementor lets staff update category, certification and history content directly, but a searchable or filterable product catalog isn't something it provides out of the box — that would mean integrating a separate system beyond the current three-category structure.
What the site can actually do
Category-based product navigation
Electrical, Industrial and Telecom/Datacom as top-level entry points, each with its own product view.
Certification display
ISO9001:2002 and ISO14001 badges shown directly on the homepage.
Company history section
Founder background and company timeline dating to 1958.
Global project gallery
"OHM Around the World" photo gallery documenting international work.
What the finished build shows
Specific, verifiable patterns in how this project is put together — not a feature list, but how the pieces fit.
Global reach shown through photography, not a directory
International presence is conveyed through a dedicated photo gallery ("OHM Around the World") and manufacturer partner logos, rather than an interactive map or country directory — a content-only approach appropriate for a site with no live search to power.
No transactional layer anywhere on the site
Every category link ends at a "View Products" page, not a cart or checkout — there's no purchase flow at all, consistent with a distributor whose sales happen off-site rather than through the website.
Certifications woven into the history narrative
ISO badges and the 1978 export award sit directly inside the homepage's company-history section rather than on a standalone compliance page — credibility content reads as part of the story, not a siloed checklist.
The live experience
Every screen, captured directly from the live site — desktop, tablet and mobile.
How this project's engineering applies to your business
The category-first navigation here applies directly to any B2B distributor or manufacturer with a broad catalog serving buyers who arrive already knowing what they need.
The credibility-through-history approach — certifications, awards, founder story, all on the homepage — is a pattern any long-established professional services or industrial business can reuse when the sale depends on trust built over decades, not a single page of marketing copy.
If you remember four things
Category-first structure
Three product divisions as top-level entry points instead of one undifferentiated catalog.
Credibility as content strategy
Certifications, awards and company history are treated as homepage-level content, not buried in an About page.
Built for decades of updates
A largely static, content-heavy structure a non-technical team can maintain long-term.
Global scale without e-commerce complexity
International reach communicated through content and galleries rather than a transactional platform the business doesn't need.
Related work
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