Nutrinnovate Holdings
A WooCommerce storefront for a Cyprus/Greece wellness distributor, organized around health goals rather than product types.
Business
Wellness supplement distributor, Cyprus/Greece
Built
WooCommerce storefront organized by health goal
Stack
WordPress, WooCommerce, Elementor
Engineering focus
Goal-based catalog structure, guarantee-backed conversion
Why this project matters
Why this project matters
A wellness shopper usually starts from a problem — poor sleep, low energy, skin concerns — not a product category, so structuring the catalog around goals like Energy & Focus or Sleep instead of generic "supplements" meets the visitor where their decision actually starts.
Who this is for
Who they are
Nutrinnovate is a wellness supplement distributor operating across Cyprus and Greece, partnering with Swiss research brand AVEA.
What they do
They distribute independently lab-tested supplements across categories including energy, gut health, sleep, skin, joint care and healthy glucose support.
Who they serve
Health-conscious consumers in Cyprus and Greece seeking evidence-backed wellness products.
What the live site required
Not a wishlist from a kickoff call — what the delivered site visibly had to solve. Every requirement here is paired with the evidence that makes it true today.
A catalog organized by health goal, not product category
CommerceNavigation is structured around outcomes — Energy & Focus, Sleep, Skin, Joint Care, Slow Ageing, Healthy Glucose — rather than generic supplement types.
A guarantee strong enough to offset first-purchase hesitation
ContentA 90-day money-back guarantee is stated directly alongside free shipping over €50.
Why this stack, not just what stack
Every technology on this project was a specific answer to a specific problem — never a default.
- 01
WordPress
Chosen so the distributor can manage a research-partner product catalog and evolving health-goal categories directly.
- 02
WooCommerce
Chosen to support goal-based filtering, stock indicators and multiple payment methods including Apple Pay and Google Pay.
Trade-off — WooCommerce supports goal-based filtering and multiple payment methods natively, but a product only appears under the goal categories it's manually assigned to — there's no recommendation engine connecting symptoms to products beyond that tagging.
- 03
Elementor
Chosen for the homepage layout foregrounding featured products and the AVEA research partnership.
What the site can actually do
Goal-based navigation
Categories organized around outcomes like Energy, Sleep and Skin.
Stock indicators
Out-of-stock status shown directly on product listings.
Multiple payment methods
Card, Apple Pay and Google Pay supported at checkout.
Money-back guarantee
A stated 90-day guarantee to reduce first-purchase risk.
What the finished build shows
Specific, verifiable patterns in how this project is put together — not a feature list, but how the pieces fit.
Stock status visible at the listing level
Out-of-stock indicators appear directly on product listings rather than only after clicking into a product page — availability is visible while still browsing a goal-based category.
Guarantee and shipping terms stated together
The 90-day money-back guarantee and free shipping over €50 are stated together on the homepage rather than the guarantee living on a separate returns policy page.
The live experience
Every screen, captured directly from the live site — desktop, tablet and mobile.
How this project's engineering applies to your business
Structuring a catalog around outcomes instead of product categories applies to any retailer where customers arrive with a problem in mind rather than a product name — skincare, fitness equipment, or home wellness products.
If you remember three things
Goal-first catalog
Navigation structured around health outcomes rather than generic product types.
Frictionless checkout
Apple Pay and Google Pay supported alongside standard card payment.
Guarantee as conversion lever
A 90-day guarantee stated upfront to offset first-purchase hesitation.
Related work
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