Melekkis Center
A large-catalog WooCommerce storefront for a Cyprus jewelry and watch retailer, carrying over a thousand products across established brands.
Business
Jewelry & watch retailer, Cyprus
Built
WooCommerce storefront for a large branded catalog
Stack
WordPress, WooCommerce, Elementor
Engineering focus
Large-catalog performance, brand-based navigation
Why this project matters
Why this project matters
Carrying over a thousand products across brands like Pandora and Rado is a different engineering problem than a small boutique catalog — the storefront has to stay fast and easy to browse even as the product count scales into four figures.
Who this is for
Who they are
Melekkis Center (trading as Nine Emotions Ltd) is a jewelry, watch and accessories retailer based in Cyprus.
What they do
They sell branded jewelry and watches, including a dedicated Pandora collection of nearly 1,000 products and a watches category carrying Rado, Hamilton and Maurice Lacroix.
Who they serve
Cyprus-based shoppers seeking established, branded jewelry and watches, both in-store and online.
What the live site required
Not a wishlist from a kickoff call — what the delivered site visibly had to solve. Every requirement here is paired with the evidence that makes it true today.
A storefront that stays usable at a large product count
TechnicalThe Pandora category alone lists nearly 1,000 products and the watches category over 300, both browsable without the site becoming sluggish or hard to navigate.
Brand-based navigation for shoppers loyal to a specific brand
CommercePandora and named watch brands each have dedicated sections rather than being mixed into one general jewelry category.
Why this stack, not just what stack
Every technology on this project was a specific answer to a specific problem — never a default.
- 01
WordPress
Chosen so the retailer can manage a catalog spanning multiple brands and product lines without developer involvement.
- 02
WooCommerce
Chosen to handle a large product catalog with wishlist, product comparison, cart and checkout at scale.
Trade-off — WooCommerce handles wishlist, comparison and checkout at this scale, but staying fast at nearly 1,000 products in one category also depends on hosting and caching configuration layered on top of it — not something the platform guarantees by itself.
- 03
Elementor
Chosen for brand-focused landing sections and the responsive mobile navigation needed for a catalog this size.
What the site can actually do
Brand-dedicated sections
Pandora and named watch brands each with their own category.
Wishlist
Save-for-later functionality across a large catalog.
Product comparison
A comparison tool for evaluating similar pieces.
Free shipping threshold
Free shipping over €100 stated directly.
What the finished build shows
Specific, verifiable patterns in how this project is put together — not a feature list, but how the pieces fit.
Brand sections anchor the catalog structure
Pandora and named watch brands each get a dedicated section that anchors browsing, rather than brand being one filter applied on top of a single combined jewelry listing.
Free shipping threshold set high
The free shipping threshold sits at €100 rather than a lower amount — consistent with jewelry and watches typically carrying a higher per-item price than everyday consumables.
The live experience
Every screen, captured directly from the live site — desktop, tablet and mobile.
How this project's engineering applies to your business
Keeping a storefront fast and navigable at a four-figure product count applies to any retailer whose catalog has grown well past a boutique scale — multi-brand fashion, electronics, or home goods retailers.
If you remember three things
Scale-tested catalog
Nearly 1,000 products in a single category, browsable without performance loss.
Brand-first structure
Dedicated sections per brand rather than one undifferentiated jewelry list.
Full commerce toolkit
Wishlist and comparison tools built on top of a large-catalog checkout flow.
Related work
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