Dunlop Office Furniture
A WordPress site for a Barrie office furniture dealer, splitting the catalog between new and used inventory with distinct shopping paths.
Business
Office furniture dealer, Barrie, Ontario
Built
WordPress site with separate new/used shopping paths
Stack
WordPress, Elementor
Engineering focus
New/used inventory separation, clearance merchandising
Why this project matters
Why this project matters
New and used office furniture are genuinely different purchases — different budgets, different expectations — so "Shop New" and "Shop Used" as separate paths let a visitor self-select immediately instead of filtering through mixed inventory.
Who this is for
Who they are
Dunlop Office Furniture is a furniture dealer based in Barrie, serving Central Ontario.
What they do
They sell new and used office furniture — desks, chairs, filing and storage, and ergonomic equipment — along with consultation and delivery services.
Who they serve
Businesses in Central Ontario furnishing or refreshing office space, from budget-conscious used buyers to full new-fitout clients.
What the live site required
Not a wishlist from a kickoff call — what the delivered site visibly had to solve. Every requirement here is paired with the evidence that makes it true today.
Separate shopping paths for new and used inventory
Commerce"Shop New" and "Shop Used" exist as distinct navigation paths rather than a single mixed catalog.
Clearance inventory surfaced as a distinct, time-limited category
ContentA "Relocation Sale" announcement and a dedicated clearance category both appear separately from standard inventory.
Why this stack, not just what stack
Every technology on this project was a specific answer to a specific problem — never a default.
- 01
WordPress
Chosen so the dealer can manage changing new/used/clearance inventory directly as stock turns over.
- 02
Elementor
Chosen for the category-driven homepage layout separating new, used and clearance shopping paths.
Trade-off — Elementor lays out the new/used/clearance paths directly, but each item's status is a manual categorization — nothing here syncs listings automatically from a floor inventory system.
What the site can actually do
New/used separation
Distinct "Shop New" and "Shop Used" paths.
Clearance category
Time-limited discounted inventory surfaced separately.
Consultation request
A path for office furnishing consultation services.
Wishlist
Save-for-later functionality for furniture selections.
What the finished build shows
Specific, verifiable patterns in how this project is put together — not a feature list, but how the pieces fit.
Clearance tied to a named, specific event
The clearance category is tied to a stated "Relocation Sale" reason rather than presented as an unexplained standing discount — the time-limited framing has a specific cause attached.
Wishlist spans both new and used inventory
The wishlist isn't scoped to one inventory type — a shopper can save items from both the new and used paths in the same list, rather than the two paths being fully separate systems.
The live experience
Every screen, captured directly from the live site — desktop, tablet and mobile.
How this project's engineering applies to your business
Splitting new and used inventory into separate shopping paths applies to any retailer selling both premium and budget-tier versions of the same product category — equipment dealers, appliance retailers, or vehicle sellers.
If you remember three things
New/used self-selection
Two clear inventory paths instead of one mixed catalog.
Time-limited merchandising
A relocation sale surfaced as its own category, not a banner alone.
Consultation as a service
A distinct path for buyers who want guidance, not just a catalog.
Related work
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