Century 21 Investment Realty
A WordPress property-search and agent-marketing site for a Louisiana Century 21 franchise, built to serve buyers, sellers and property owners from a single homepage.
Business
Real estate franchise, Louisiana
Built
WordPress site with property search and lead capture
Stack
WordPress, Elementor
Engineering focus
Multi-audience navigation, compliant lead capture, local content
Why this project matters
Why this project matters
A real estate franchise site has to serve buyers, sellers and property owners at once — three different intents competing for the same homepage. It's a useful example of splitting audiences through navigation and structure rather than one generic "Services" page.
Who this is for
Who they are
Century 21 Investment Realty is a Louisiana Century 21 franchise operating offices in Baton Rouge and Slidell.
What they do
They handle residential and commercial property buying, selling, property management and relocation services across the Baton Rouge, New Orleans and Slidell markets.
Who they serve
Home buyers and sellers, commercial real estate investors, people relocating to Louisiana, and property owners seeking management services.
What the live site required
Not a wishlist from a kickoff call — what the delivered site visibly had to solve. Every requirement here is paired with the evidence that makes it true today.
Separate, clear paths for buyers, sellers and property owners from one homepage
UXThe main navigation splits into distinct Buyer services, Seller services and Property Management sections rather than a single generic services page.
Local market credibility across three offices
ContentThe homepage shows year-over-year growth figures for Baton Rouge (+4.8%), New Orleans (+5.2%) and Slidell (+3.2%), each tied to a dedicated local market page.
Compliance-aware lead capture
TechnicalThe contact form includes TCPA consent messaging for SMS/call marketing alongside standard name, email and phone fields.
Social proof at scale, not just a couple of quotes
ContentFifteen named client testimonials appear directly on the homepage rather than on a separate reviews page.
Why this stack, not just what stack
Every technology on this project was a specific answer to a specific problem — never a default.
- 01
WordPress
Chosen because a franchise real estate site needs frequent updates — listings, market data, agent and office changes — without a developer involved in every change.
- 02
Elementor
Chosen for the multi-section homepage layout (services, local markets, testimonials) so franchise marketing staff can update or reorder sections directly.
Trade-off — Elementor gives staff direct control over each page, but the three office and market pages are maintained as separate content rather than generated from one shared data source — updating something across all three still means editing three pages.
What the site can actually do
Property search entry point
"View properties" links through to a searchable listings database.
Service-specific pages
Dedicated Buyer, Seller, Property Management and Relocation sections.
Local market pages
Baton Rouge, New Orleans and Slidell each carry their own market content and growth data.
Compliant lead capture form
TCPA-consent contact form with agent preference and case comments field.
Testimonials at scale
Fifteen named client reviews surfaced directly on the homepage.
What the finished build shows
Specific, verifiable patterns in how this project is put together — not a feature list, but how the pieces fit.
Listings search hands off to a separate system
"View properties" routes to an external listings database rather than an embedded search widget — the marketing site and the property search system are kept as two distinct, separately maintained pieces.
Team structured by office, not by individual agent
Staff are grouped under "Baton Rouge Team" and "Slidell Team" pages rather than individual agent profiles — the franchise's office structure is the organizing unit, not the individual agent.
One statistic anchors each local market page
Baton Rouge, New Orleans and Slidell each get a dedicated page pairing a single headline growth number with market-specific copy, rather than one shared "service areas" page listing all three.
The live experience
Every screen, captured directly from the live site — desktop, tablet and mobile.
How this project's engineering applies to your business
The core pattern here — routing genuinely different audiences (buyers vs. sellers vs. owners) through distinct navigation paths rather than one shared page — applies to any multi-sided business: marketplaces, franchises, or any professional service selling to more than one type of client at once.
The compliance-aware lead form is directly relevant to any business collecting phone numbers for marketing under TCPA or similar regulation.
And surfacing named, local proof points (market data, testimonials) is a pattern any multi-location business can reuse.
If you remember four things
Audience-segmented navigation
Buyers, sellers and property owners each get a distinct path from the same homepage.
Compliance built into the lead form
TCPA consent language is part of the form itself, not an afterthought.
Local content at franchise scale
Three markets, each with dedicated content, without three separate site structures.
Editor-managed listings and content
Market data and testimonials can be updated without developer involvement.
Related work
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